Featured Image: Godrej Appliances officials at the launch of new Edge Duo refrigerator in Kolkata on Tuesday.
Kolkata: GODREJ Appliances, India’s fourth-largest seller of refrigerators, today said that by March next year it will recollect 10 per cent of refrigerators that it sold to households in the country a decade ago.
Kamal Nandi, business head and executive vice-president of Godrej Appliances disclosed this on the sidelines of launching a new model of premium range refrigerator ~ Godrej Edge Duo ~ which it is calling India’s first single-door refrigerator that has a separate vegetable drawer.
“The Government of India has in October made it mandatory for all manufacturers to recollect a percentage of the refrigerators sold 10 years ago as part of a move to ensure safe disposal of e-waste. We, at Godrej, have set a target to recollect 10 per cent old refrigerators that may be lying dysfunctional or has weathered at households,” Nandi said.
Exchange schemes for old refrigerators have been there since 2001. But in such cases, dealers mostly refurbish the old refrigerators and resell them to customers in smaller towns.
“In the new initiative, old refrigerators will be picked up from customer’s doorstep and then sent to government-approved dismantlers. They will reuse the spares that are in good condition, remaining ones will be disposed of in observance of safe disposal guidelines,” Nandi added.
Godrej Appliances has started a pan India toll-free number 1800-209-5511 on which customers wanting to dispose of old refrigerators can contact. The company representative will come and collect the defunct refrigerator free of cost. The company has an approved collection centre in Kolkata.
The Edge Duo refrigerator that Godrej has launched in Kolkata today incorporates duo flow technology, which ensures that one need not open the full refrigerator door while accessing vegetables. Thus, it helps in reducing cooling loss by about 50 per cent.
“The unique louvers in the freezer help in getting a stronger airflow into the vegetable drawer. The refrigerator also maximises space utilisation by incorporating into its design a spacious vegetable drawer, largest freezer, and then there is a dry storage facility at the bottom for storing potato, onions, etc,” Nandi explained.
“This refrigerator can run on low voltage, allowing it to operate on home inverters during power cuts. It comes with a 10-year compressor warranty,” added Shivaji Sengupta, Godrej Appliances’ product group head for refrigerator.
Godrej’s market share for refrigerator in India is about 14 per cent, while its share in the West Bengal market is higher at 18 per cent. The company is eyeing to take this further up by another seven to eight per cent in the next fiscal year by largely banking on the premium refrigerator range.